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“We’re thrilled to supply clients a handy podcast listening expertise that matches their way of life,” mentioned Kintan Brahmbhatt, Director of Podcasts for Amazon Music. “By no means earlier than has listening to podcasts on the transfer, within the automobile, or at residence been so easy. Our clients will be capable to utilise the voice performance they know and love with music, to now take pleasure in a superior podcast expertise and uncover a brand-new choice of favourites.”

After all, Spotify can also be more and more seeking to podcasts to distinguish itself from music streaming rivals, together with Amazon Music, Apple Music, Deezer, TiDAL, and extra. Spotify boasts numerous well-liked exclusives, together with The Joe Rogan Expertise. It additionally lately acquired two huge podcast networks – Gimlet Media (recognized for Reply All) and Parcast (a true-crime and thriller community).

In distinction, Apple Music appears to be counting on its community of reside radio stations – with presenters together with Zane Lowe, Elton John, Kelleigh Bannen, Rebecca Judd, Shania Twain and others. It additionally advantages from being the default music app in iOS (one thing that can not be modified by iPhone house owners) and being bundled as a part of the newly-announced Apple One subscription.

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