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Doublespeak (Rebel Reads) [William Lutz] on *FREE* shipping on qualifying offers. Doublespeak is the language of non-responsibility, carefully. William D. Lutz is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a. Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take.

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Under his editorship, the committee produced a book called Language and Public Policywith the aim of informing readers wil,iam the extensive scope of doublespeak being used to deliberately mislead and deceive the audience.

There is a thriving industry in constructing words without explicit meaning but with particular connotations for new products or companies.

InLutz received his bachelor’s degree from the Dominican College of Racine which closed its doors in This is almost like investigative journalism, countless examples of doublespeak all throughout the public realm in government, the military, business, education, advertising, medicine, you name it. Creation of necessary illusions. According to William Lutz: Lutz began teaching English at Rutgers University-Camden inand was made a full professor in The pattern works in two ways: Here’s an example from page concerning Reagan, Oliver North, and John Poindexter – “All three men used doublespeak to mislead their audiences, avoid answering questions, and construct a reality at variance with the facts.


Doublespeak – Wikipedia

Well there is and this is an expose, an indictment of the intentional misuse and twisting of language for deception. In our time, political speech and writing are largely the defence of the indefensible … Thus political language has to consist largely doubespeak euphemism, question-begging and sheer cloudy vagueness … the great enemy of clear language is insincerity.

Doublespeak is often used by politicians for the advancement of their agenda. Thanks for telling us about the problem. The German Ideology ed.

William D. Lutz

Henceforth, conflict theories demonstrate the dominating ideology of the bourgeoisie and Moran’s theory highlights that doublespeak produces an illusionary effect, both theories having parallels to Orwell’s ideology in Nineteen Eighty-Four. The book includes both harmless examples of doublespeak, like “vertical transportation corps” for a group elevator operators, as well as more concerning examples of doublespeak used in advertising, and by the government.

Lutz has filled the book with interesting examples such as this, and I would highly recommend it to anyone.

It was prepared to be incorporated within a wide variety of existing programs and textbooks in English, speech, media, communications, journalism, social studies. Marisa rated it did not like it Jul 20, David Aaron Kessler Stephen Hilgartner doublespdak, Richard C.


To highlight the uniqueness of their product, advertisers may choose to market it differently from their competitors. This book showcases the doublespeak used by the government and by companies to “communicate” with the public. Doublespeak by William D. There is thankfully a moral tone to this book, he calls the users of doublespeak liars and What a find this book was, who knew there was a Chair of the Committee on Public Doublespeak?


Archived from the original PDF on Retrieved from ” https: Downplaying is commonly done via omission, diversion and confusion as they communicate in words, gestures, numbers, et cetera.

Stitches Not Glue rated it really liked it May 06, Preview — Doublespeak by William D. Want to Read saving….

Moran of the US National Council of Teachers of English has compared the use of doublespeak in the mass media to laboratory experiments conducted on rats, where a batch of rats were deprived of food, before one half was fed sugar and water and the other half a saccharin solution. Patti rated it it was amazing Oct 03, Look up doublespeak in Wiktionary, the free dictionary.

William D. Lutz – Wikipedia

Their language did not extend thought but thought to limit it. Views Read Edit View history.

Charlotte BaecherConsumers Union Lutz goes on to say that when advertisers state that their product is “good”, it is equivalent in meaning to saying that their product is the best.