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Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

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Blue Ocean Strategy (BOS)

For example, “competing factors” in blue ocean strategy are similar to the definition of “finite and infinite dimensions” in Funky Business. However is nothing new, it all comes back to the idea of th Modeling disruptive innovation is easier read than done. Examples are provided of firms that have done this and suggestions are made about how to copy them.

Please enter your comment! Why do first-tier non-customers watch to jump ship and leave your industry?

This, in turn, requires a shift of attention from supply to demand, from a anr on competing to a focus on value innovation — that is, the creation of innovative value to unlock new demand. Mauboorgne do think the Blue Ocean Strategy is nothing without execution though This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage. Michael Critelli, 9 May “.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

And is there a common theme with Porter’s 5 competitive forces that shape strategy? Non-customers tend to offer far strategg insight into how to unlock and grow a blue ocean than do relatively content existing customers. Mar 11, Elvin rated it really liked it. Blue Ocean Strategy is about value innovation in general, in which no emphasis is put on reducing the speed to market. After reading you will understand the basics of this powerful strategy tool. The book covers the “strategic canvas” for analyzing competitors and planning a new market space.


July Learn how and when to remove this template message. Look across complementary products blie service offerings.

Blue Ocean Strategy – Wikipedia

This is a very good book. So to me, these companies have more or less sailed to the edge of the red oceans, but they haven’t completely left it. Archived from the original PDF on May 8, Here, cost and value are seen as trade-offs and a firm chooses a distinctive cost or differentiation position.

Beyond the Machiaveli political tipseverything else was around a catchy phrase and that what his main message seems to be. T Blue Ocean Strategy: Sep 29, Daniel rated it it was amazing. I suggest to give it a read as this one plunged deeper into product differentiation and how to sta It is a complicated task to review a non-fiction.

Nintendo revealed their Blue Ocean Strategy during an E3 press conference during the strategt build-up of the Wii.

Blue Ocean Strategy by W. Chan Kim and R. Mauborgne | ToolsHero

Most of the “tips” are stuff you will find in many other management books, the most interesting pieces are the case studies and the main idea itself even if there are some cases, like the NYC policing story, that we now know aren’t really what they say it was.

All in all I found the book engaging a worthwhile read. Preview — Blue Ocean Strategy by W. We first introduce a set of analytical tools and frameworks that show you how to systematically act on this challenge, and, second, we elaborate the principles that define and separate blue ocean strategy from competition-based strategic thought.


Are you addressing them up front? Value innovation challenges Michael Porter ‘s idea that successful businesses are either low-cost providers or niche-players. This article explains the Blue Ocean Strategydeveloped by W.

This is a classic business book about creating new markets rather than competing in existing markets. The authors argue that competition based strategies assume that an industry’s structural conditions are given and that firms are forced to compete within them, an assumption based on what academics call the structuralist view, or environmental determinism.

This creates uncontested market space and makes competition irrelevant. Many social scientists would disagree that it was Bratton’s policies that led to crime reduction: Oceano azul 1 2 Mar 20, The Starwood experience “Archived copy”. Distribute your before-and-after strategic profiles on one page for easy comparison.

It is being published mzuborgne a record-breaking 44 languages and is a bestsel W. It then outlines six different principals for creating your own “blue ocean” strategy: You need price-minus costing to arrive at a cost structure that’s profitable and hard for followers to match. Eliminate blocks to utility across the buyer experience cycle purchase, delivery, use, supplements, maintenance, disposal. Do you recognize the practical explanation or do you have more suggestions?

This strategy targets six principles that can be used in every organization so that they can arrive at a successful development and fulfilment of new markets.

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